nvestment is about investing in people and investing in the era, that is, investing in excellent founders and investing in the future. If the auto insurance broke the situation as a venture, then what kind of company can achieve growth against the trend in the auto insurance "winter", out of a unique auto insurance development road?
In innovation, as in entrepreneurship, posture matters. From the perspective of working philosophy, a person or a company will have three working postures: the first is to "do the present from the past". Many people and companies are studying how other people and other companies are successful, studying what those successful people have done right over the years, and then learning from it, imitating it, to become the next Ali, the next Ping An. If you just follow others to learn, imitate, "the past is now", then you will never get beyond the past. Because all great opportunities for success are given by history, and if they are missed, they will not be repeated. The second is "be now". Many entrepreneurs and investors will do what is popular and hot. This is "doing now with now". But realistically speaking, "do now" can never go beyond the present. All things have their own law, the auto insurance industry will also have peaks and troughs of the profit cycle. If you enter an industry at its peak, you will be brought into the trough and become "buried goods" and "cannon fodder". The third is to "do the present with the future" this is the most correct posture I think, that is, to do today's things with the judgment of the future, think backwards, do! The success of many people and many companies, including many venture capital institutions, in fact depends on their insight into the trend and opportunity of The Times in advance, and then carry out the layout in advance. This philosophy, which is also the truth of the investment philosophy, is that you do it before others see the trend and opportunity, even when your advance layout is criticized, questioned, and ridiculed, and stick to it for several years until the dark moment, others suddenly see the light. This is because you judge the future early and firmly do it, and the value will eventually be reflected. Look at those successful enterprises, they are not following others behind to learn, to catch up, to chase. They must also have insight into opportunities in advance, layout in advance, and then stick to it, waiting for the wind to come.
The future is a mirror, and it is important to avoid the "pit". Another advantage of starting in the future is that you can avoid some particularly tempting "holes" in the present. Because in a sense, avoiding the "pit" is even more important than grasping the opportunity. For insurance companies, do auto insurance in addition to seize the opportunities given by The Times, the most important thing is to hide "pit". The current auto insurance market, seemingly rules "transparent", in fact, "dark pit" countless. A large number of companies are focusing on how to break through the regulatory "integration of news and action". However, if you are still prepared to use those who have been regulated to know the "gameplay" to continue your auto insurance development road, the next red line, I am afraid, will be tied to your neck! This also means that auto insurance management must keep a kind of long-term doctrine thinking, do not be forced by the current situation and make dangerous, misguided. Therefore, those who emphasize from beginning to end that "the future should be customer-centered" insurance companies, please be sure to take a good look at their own auto insurance business model, we provide users with auto insurance services on the road, whether to bury their own "pit"?
In order to survive, type matters. So, what types of insurance companies can survive the tide of auto insurance reform? Here, I will make a judgment: I think that only three types of insurance companies can survive the development of auto insurance in the future. One is the TOP insurance companies that have formed the head after years of development. As long as they do not make strategic mistakes or miss important auto insurance development cycles, they will be strong and strong. The other is to use the elite "sniper" method, this kind of company has few people, especially suitable for those who will not grow big small companies, specializing in the market niche business. But they are "snipers", quick and accurate. The last category is to adopt ecological operation mode, reshape the ecological layout of auto insurance companies. This style of play is very challenging, difficult, and there is no reference object. But I think time is the best friend.
However, I have to admit that the vast majority of auto insurance companies will not be broken in the future. Because the company that follows the market will occupy more than 80% of the market volume. Today's combined market share of less than 20% says it all. But in the future, once a company is successful, it will be tens of times, hundreds of times, or even thousands of times bigger, and it will become a giant, it will become 80% of the market share. The key is whether you really "do the present with the future", think about it and do it.
